Our mission is to translate complex business objectives into straightforward, easy to manage research questions. We approach all our projects with genuine curiosity and passion; our goal is to help our clients navigate data as easy as it is for us to do it. We strongly believe that the key to uncovering powerful insights is to keep challenging your beliefs and never stop asking “Why?”.
Experience and care. 50 years of combined research experience among three senior research consultants. We place great emphasis on providing full support and a higher level of consultancy across all stages of the research process. Expertise delivered with honesty & empathy. Data can be intimidating, especially in today’s world. We can advise you on the best ways to approach your research questions to get the right answers and make the best decisions for your business. Approachable and open to new challenges. We are open to learn about your business needs and challenges regardless of your activity domain. We welcome all inquiries; you can even drop us a line to chat about the latest developments in the world of market research!
Target everywhere. We can reach word-wide audiences, across all industries and research areas. Understanding your needs and business. We are highly experienced in asking the right questions and designing even the most complex research approaches if needed. Care about your decision. Our goal is to become your trusted business partner; we care about your business as much as you do and we aim to provide powerful insights to support your strategic business decisions and drive growth.
“Romanian” isn’t a simple label consumers tick - it’s a mix of signals: where it’s made, who owns it, local contribution, tradition, quality, and, above all, trust. Our exploratory report maps how people define “Romanian brands” today and what they truly expect from them.
Client objective De-risk a new product launch and close the gap vs. the main competitor by validating the concept, pack communication, and ad performance before going to market. Situation A manufacturer in the plant-based beverages category planned to introduce a new product concept: a plant-based drink naturally sweetened with a specific plant, positioned as delivering […]
In marketing, “tradition” and “innovation” are often placed in opposite corners. As if, if you’re “traditional,” you’re not allowed to be modern. If you’re “digital” and “new,” you’re not allowed to have roots. In reality, consumers don’t think in black and white, and the brands that grow and endure are, most of the time, paradoxical: […]
Never-ending story, brand equity There is an essential brand value, part of brand equity, that is very hard to earn. We know it’s hard to earn from Romanian sayings: Trust is built over years and lost in a moment. And when you try to define it in marketing/branding, turn it into something concrete, it seems […]
