April 2026

Romanian Women

Who, How, What: from data to insight

Drawing on official statistics from INSSE, this snapshot covers demographics, education, labour participation, earnings, and digital behaviour, translated into clear insight for brands, employers, and policymakers.

2024 Snapshot

Source: INSSE

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Grounded in official data

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All statistics in this report are sourced from the National Institute of Statistics of Romania (INSSE). Data covers 2024 and 2025 reference periods, with 2023 data used where applicable for education statistics.

The snapshot is designed to complement proprietary consumer research with reliable, publicly sourced benchmarks, giving context to your own findings about Romanian women.

What the data reveals

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Women outpace men in higher education

A higher proportion of women complete university or post-secondary education, with a gap of approximately 10 percentage points compared to men. Of 502,351 graduates in 2023, 53% were female.

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A persistent employment gap

There is a gender gap of nearly 8 percentage points between women and men in employment. Of 7.7 million employed civilians, 3.5 million are women — concentrated in public admin, trade, and HORECA.

€90

The pay gap peaks at 35–44

The gender pay gap persists across the full professional lifecycle. It reaches its widest point among 35–44 year-olds, where the gap reaches €90 compared to the overall average, before gradually narrowing.

86%

Highly active on social media

86% of women use social networks and 84% make voice or video calls online. Women represent 51% of all internet users in Romania — a digitally engaged audience that brands cannot afford to generalise.

Inside the report

Romanian women are more educated, more digitally active, and more economically present than many strategies account for. This report gives you the numbers to act on.

1. Demographics & Longevity

Population distribution by age group * Life expectancy vs. national average * Motherhood timing and patterns * Education attainment by gender

2. Labour & Employment

Labour force participation rates * Sector distribution (CAEN) * Employee vs. self-employed split * Employment gap vs. men

3. Earnings & Occupations

Gross earnings by age group * Gender pay gap across the lifecycle * Occupational profile of full-time women * Maternity leave concentration

4. Digital Behaviour

Internet penetration among women * Purpose of internet use * Social media and communication * Online commerce and banking

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