For almost 20 years I have been embracing challenges in market research. I have never stopped “doing” – running, learning, teaching, leading, searching - as a GfK employee, as a volunteer, or as a believer that I can become a better version of myself.

17 years since I crossed paths with market research. An unplanned and lucky match! I occupy an analytical mind and have a thirst for knowledge. As a result, I enjoy diving into sets of data to get a grip on a new story about brands and consumers.

Throughout my 12+ years career in social & market research I have always been guided by a strong desire to find solutions to people’s problems. I have an inquisitive mind that, like a watch, never stops ticking.