Our mission is to translate complex business objectives into straightforward, easy to manage research questions. We approach all our projects with genuine curiosity and passion; our goal is to help our clients navigate data as easy as it is for us to do it. We strongly believe that the key to uncovering powerful insights is to keep challenging your beliefs and never stop asking “Why?”.
Experience and care. 50 years of combined research experience among three senior research consultants. We place great emphasis on providing full support and a higher level of consultancy across all stages of the research process. Expertise delivered with honesty & empathy. Data can be intimidating, especially in today’s world. We can advise you on the best ways to approach your research questions to get the right answers and make the best decisions for your business. Approachable and open to new challenges. We are open to learn about your business needs and challenges regardless of your activity domain. We welcome all inquiries; you can even drop us a line to chat about the latest developments in the world of market research!
Target everywhere. We can reach word-wide audiences, across all industries and research areas. Understanding your needs and business. We are highly experienced in asking the right questions and designing even the most complex research approaches if needed. Care about your decision. Our goal is to become your trusted business partner; we care about your business as much as you do and we aim to provide powerful insights to support your strategic business decisions and drive growth.
The 4-day work week could be a solution to improving work productivity while also reducing office crowding in the post-pandemic Romanian workforce landscape.
How can technology enhance qualitative research? This question is answered by our recent study conducted with the help of an AI moderator. The moderator engaged in discussions with eight travelers about their experiences at Henri Coandă Airport in Bucharest. Each response revealed unique perspectives and highlighted both the strengths and weaknesses of this important Romanian […]
A client asked me whether, with a 9% response rate, the resulting sample from surveying a customer database can still be considered representative. Situation: We have 1,400 unique contacts—customers who purchased online in 2023. The product is industrial, sold in large volumes but with low frequency, meaning customers return to purchase multiple times a year […]
When we sample a subset from a population instead of surveying the entire population, we aim for the measured value in the sample to be as close as possible to the true value in the population. When we say "value," we refer either to an average (e.g., the average height of individuals in the population) […]
