Explore
Challenge the business objective and design complex research approaches
Drive
Translate the data into understandable behaviours/ facts and generate insights for making strategic decisions.
Action
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audience throughout the world
Our mission is to translate complex business objectives into straightforward, easy to manage research questions. We approach all our projects with genuine curiosity and passion; our goal is to help our clients navigate data as easy as it is for us to do it. We strongly believe that the key to uncovering powerful insights is to keep challenging your beliefs and never stop asking “Why?”.
Experience and care. 50 years of combined research experience among three senior research consultants. We place great emphasis on providing full support and a higher level of consultancy across all stages of the research process. Expertise delivered with honesty & empathy. Data can be intimidating, especially in today’s world. We can advise you on the best ways to approach your research questions to get the right answers and make the best decisions for your business. Approachable and open to new challenges. We are open to learn about your business needs and challenges regardless of your activity domain. We welcome all inquiries; you can even drop us a line to chat about the latest developments in the world of market research!
Target everywhere. We can reach word-wide audiences, across all industries and research areas. Understanding your needs and business. We are highly experienced in asking the right questions and designing even the most complex research approaches if needed. Care about your decision. Our goal is to become your trusted business partner; we care about your business as much as you do and we aim to provide powerful insights to support your strategic business decisions and drive growth.

Our Process

We bring a lot of expertise and passion for market and social research
Explore
Drive
Action

Our mission is to translate complex business objectives into straightforward, easy to manage research questions. We approach all our projects with genuine curiosity and passion; our goal is to help our clients navigate data as easy as it is for us to do it. We strongly believe that the key to uncovering powerful insights is to keep challenging your beliefs and never stop asking “Why?”. 

Experience and care. 50 years of combined research experience among three senior research consultants. We place great emphasis on providing full support and a higher level of consultancy across all stages of the research process. Expertise delivered with honesty & empathy. Data can be intimidating, especially in today’s world. We can advise you on the best ways to approach your research questions to get the right answers and make the best decisions for your business. Approachable and open to new challenges. We are open to learn about your business needs and challenges regardless of your activity domain. We welcome all inquiries; you can even drop us a line to chat about the latest developments in the world of market research!

Target everywhere. We can reach word-wide audiences, across all industries and research areas. Understanding your needs and business. We are highly experienced in asking the right questions and designing even the most complex research approaches if needed. Care about your decision. Our goal is to become your trusted business partner; we care about your business as much as you do and we aim to provide powerful insights to support your strategic business decisions and drive growth.

Insights

The post-pandemic workforce environment – heading towards the 4-day work week?

The 4-day work week could be a solution to improving work productivity while also reducing office crowding in the post-pandemic Romanian workforce landscape.

April 18, 2022
Why you should combine multi-stratified random sampling with cluster sampling when conducting fieldwork in Romania. Part II

Now that we’ve established the context, I feel that we can return to our discussion about multi-stratification. Stratification is employed when you can divide the population into sub-groups which are heterogeneous, disjunctive. They do not overlap. This separation is very clear. It somewhat helps to break a large population or area into smaller, more manageable […]

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April 10, 2022
Why you should combine multi-stratified random sampling with cluster sampling when conducting fieldwork in Romania. Part I

Stratified sampling and cluster sampling are two of the four types of probabilistic sampling. I suggest we combine them... it might seem weird, yet it really helps with managing random samples. One thing is certain regarding Romania and managing population data records – there is no possibility to draw a random sample of citizens from […]

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February 15, 2022
Wall painting during the pandemic and what to expect come 2022

The two pandemic years differ regarding the reasons people chose to paint their walls. 2020 saw wall painting soaring. The consumers, being at home for extended periods of time, apart from the concern for cleaning (54%), sanitizing (35%) or their walls’ yellowing (25%) also expressed a desire to change the color palette or decor of […]

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