We clarify complex business objectives by defining clear research questions. Every engagement begins with curiosity and disciplined inquiry, but also with listening. We challenge assumptions, ask “why” until it matters, and define the questions that truly shape the decisions ahead.
With over 50 years of combined research experience, our three senior consultants remain closely involved in every stage of the process. We interpret data carefully, advise honestly, and guide you through complexity with empathy and perspective. Data can feel overwhelming; we help make it understandable and usable.
Research matters because decisions matter. We distill insight into clear implications and practical direction, staying alongside you as choices take shape. Our goal is to be a trusted partner, someone who understands your business, cares about the impact of your decisions, and helps turn evidence into confident action.
“Romanian” isn’t a simple label consumers tick - it’s a mix of signals: where it’s made, who owns it, local contribution, tradition, quality, and, above all, trust. Our exploratory report maps how people define “Romanian brands” today and what they truly expect from them.
Client objective De-risk a new product launch and close the gap vs. the main competitor by validating the concept, pack communication, and ad performance before going to market. Situation A manufacturer in the plant-based beverages category planned to introduce a new product concept: a plant-based drink naturally sweetened with a specific plant, positioned as delivering […]
In marketing, “tradition” and “innovation” are often placed in opposite corners. As if, if you’re “traditional,” you’re not allowed to be modern. If you’re “digital” and “new,” you’re not allowed to have roots. In reality, consumers don’t think in black and white, and the brands that grow and endure are, most of the time, paradoxical: […]
Never-ending story, brand equity There is an essential brand value, part of brand equity, that is very hard to earn. We know it’s hard to earn from Romanian sayings: Trust is built over years and lost in a moment. And when you try to define it in marketing/branding, turn it into something concrete, it seems […]
