Case Studies

Client objective Understand how many Romanians save (incidence rate), how they save or invest and think about financial protection, in order to support positioning and communication strategy. Situation A client operating in the investment space wanted to better understand how people in Romania manage money in a context marked by inflation, uncertainty and pressure on […]

Client objective De-risk a new product launch and close the gap vs. the main competitor by validating the concept, pack communication, and ad performance before going to market. Situation A manufacturer in the plant-based beverages category planned to introduce a new product concept: a plant-based drink naturally sweetened with a specific plant, positioned as delivering […]

Never-ending story, brand equity There is an essential brand value, part of brand equity, that is very hard to earn. We know it’s hard to earn from Romanian sayings: Trust is built over years and lost in a moment. And when you try to define it in marketing/branding, turn it into something concrete, it seems […]

Why is it a journey from being a simple brand to being a brand with equity? You find your seat, the show begins. At first you’re neutral, just a spectator. But then a smile appears, a burst of laughter, a shiver. Something on stage draws you in; you start to feel the story as if […]

How can technology enhance qualitative research? This question is answered by our recent study conducted with the help of an AI moderator. The moderator engaged in discussions with eight travelers about their experiences at Henri Coandă Airport in Bucharest. Each response revealed unique perspectives and highlighted both the strengths and weaknesses of this important Romanian […]