Romanian Brands Through the Eyes of Consumers

An exploratory research report based on conversational interviews moderated by an AI agent and supervised by an experienced human moderator.

Discover how consumers define “Romanian”, why they choose local brands, and what builds trust in Romanian brands.

You can access the free executive summary or purchase the full report for EUR 640 + VAT

The full report answers key questions such as:

• How consumers recognize what is “Romanian” and what matters most to them — production, ownership, local contribution, tradition, and more. Discover the nuances behind these interpretations.
• Why people choose Romanian brands — what truly drives the decision to buy local?
• What builds trust in Romanian brands?
• How the “Romanian brand” can be described as a brand persona and what values consumers expect.
• Future outlook for local brands — key growth drivers and risks, as perceived by consumers.

Methodology

• 70 online conversations (average ~17 minutes), moderated by an AI assistant and monitored by senior researchers
• Participants:internet users and purchase decision-makers, balanced by gender, age, and region
• Fieldwork period: September 2025

Download the Free Executive Summary

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