Our new free Romania Macroeconomic Report brings together the key signals shaping the market right now: from inflation, purchasing power and retail dynamics to consumer sentiment, interest rates and fiscal pressure.
Download the full report here.
Romania is going into 2026 with consumers already under strain: high inflation, weaker real incomes and very low confidence are making people more cautious about what they buy, when they buy, and what they are willing to pay for. At the same time, fiscal tightening at home and renewed external uncertainty around energy prices and European growth make the outlook feel even less predictable.
Romanian consumers haven’t stopped spending - they’re just more selective and expect clearer justification for every purchase. For businesses, this is the right time to reassess the product and brand portfolio: which items genuinely deliver value for money, which features support your current pricing, and where assortment simplification could help.
