From brand to a Romanian brand with equity (2)
Never-ending story, brand equity There is an essential brand value, part of brand equity, that is very hard to earn. We know it’s hard to earn from Romanian sayings: Trust is built over years and lost in a moment. And when you try to define it in marketing/branding, turn it into something concrete, it seems […]
From a brand to a Romanian brand with equity (1)
Why is it a journey from being a simple brand to being a brand with equity? You find your seat, the show begins. At first you’re neutral, just a spectator. But then a smile appears, a burst of laughter, a shiver. Something on stage draws you in; you start to feel the story as if […]
Henri Coandă Airport: Travelers’ Experiences Revealed Through AI Conversations
How can technology enhance qualitative research? This question is answered by our recent study conducted with the help of an AI moderator. The moderator engaged in discussions with eight travelers about their experiences at Henri Coandă Airport in Bucharest. Each response revealed unique perspectives and highlighted both the strengths and weaknesses of this important Romanian […]
